Laura Dulay - Heart of Hospitality

Two women stand at a salon reception desk, interacting with a receptionist, with a green plant wall and "salon" sign in the background. - Heart of Hospitality by Laura Dulay

ABOUT

Laura Dulay always knew she wanted to be a salon owner—but her path to success was anything but linear. From makeup artist on international commercial sets to the proud owner of three thriving Aveda salons in Central Florida, Laura’s story is one of passion, reinvention, and relentless pursuit of excellence.

Originally from New Jersey, Laura’s journey began when she traded in college—and cold winters—for sunshine and creativity at the Joe Blasco Makeup Artist Training Center in Orlando. Her talent and drive quickly led her to a fast-paced career as a makeup artist and stylist for major brands like the Home Shopping Network, Wella, and Miller Brewing Company, taking her around the world for commercial and lifestyle shoots.

After starting a family, Laura turned back to her lifelong dream of salon ownership. She immersed herself in the luxury service culture at the Ritz-Carlton salon in Orlando, earned her cosmetology license from the Aveda Institute in Winter Park, and in 2012 opened her first Salon Dulay location. Even during the challenges of 2020, she boldly expanded with her second and third salons—each of which continues to thrive.

Today, Laura is more than a salon owner. She’s a mentor, leader, and coach whose greatest joy is helping her team grow and achieve both personal and professional breakthroughs. That same passion for people inspired her next chapter: The Heart of Hospitality—a two-day program designed to help salon owners and managers transform their front desk into a true driver of growth and guest experience.

Through this educational platform, Laura now shares the systems, service mindset, and leadership strategies that shaped her success, giving other owners the tools to elevate their businesses from the inside out.

Outside the salon, Laura is a proud mom and avid scuba diver, often exploring the ocean with her daughter—even shark diving in search of their favorite fish. Whether underwater or in business, Laura leads with curiosity, courage, and heart.

After starting a family, Laura turned back to her lifelong dream of salon ownership. She immersed herself in the luxury service culture at the Ritz-Carlton salon in Orlando, earned her cosmetology license from the Aveda Institute in Winter Park, and in 2012 opened her first Salon Dulay location. Even during the challenges of 2020, she boldly expanded
with her second and third salons—each of which continues to thrive.

TESTIMONIALS

JENNIFER C.

Senior Vice President
Aveda Florida

Laura Dulay is the epitome of polished leadership and luxury professionalism. For over 13 years, she has delivered best-in-class salon results while leading with kindness, generosity, and grace. A true pillar of the Aveda Florida network, Laura invests deeply in her team and gives back selflessly to her community, elevating everyone around her.

SARAH K.

Master Stylist

The leadership that Laura Dulay provides as well as the leadership team she has hired/created has made an amazing work experience. What you put out is what you get back and Laura is one of the biggest team players stepping in when needed and truly embodying our salon mission. You could not pick a better place to work in a bigger salon, where you can become who you are and create the clientele you want and desire!

SARAH F.

Aveda Purefessional

Laura, is focused on your personal career goals and she has supported me towards reaching my own creative and financial goals. I work with great people and feel blessed to be a part of Laura's leadership!